http://www.usableclicks.com/2009/02/7-eleven-fails/ Thu, 03 Mar 2011 14:38:30 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.usableclicks.com/2009/02/7-eleven-fails/#comment-2686 nike air max Fri, 04 Jun 2010 05:56:05 +0000 http://www.usableclicks.com/?p=221#comment-2686 "Well , <a href="http://www.nikemaxsale.com" rel="nofollow">nike air max</a> the view of the passage is totally correct ,your details is really <a href="http://www.into321.net" rel="nofollow">into321</a> reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! “Well , nike air max the view of the passage is totally correct ,your details is really into321 reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!

]]> http://www.usableclicks.com/2009/02/7-eleven-fails/#comment-12 AVC Fri, 20 Feb 2009 16:30:20 +0000 http://www.usableclicks.com/?p=221#comment-12 Definitely an interesting strategy by 7-eleven by not making their ad's clickable. I worked on a similar initiative with a client that ran a homepage ad on one of the top 3 portals for an alcohol brand and the ad was not clickable. On one end yes their objective was brand awareness and with well over 350K users viewing the ad in one day you are certaintly gaining awareness but at what cost? Most consumers in my experience want to learn more if they see something of interest so why not facilitate that process by letting them click-through to your site? In my opinion there are only gains to be had and new consumers to be captured. Definitely an interesting strategy by 7-eleven by not making their ad’s clickable. I worked on a similar initiative with a client that ran a homepage ad on one of the top 3 portals for an alcohol brand and the ad was not clickable. On one end yes their objective was brand awareness and with well over 350K users viewing the ad in one day you are certaintly gaining awareness but at what cost?
Most consumers in my experience want to learn more if they see something of interest so why not facilitate that process by letting them click-through to your site? In my opinion there are only gains to be had and new consumers to be captured.

]]> http://www.usableclicks.com/2009/02/7-eleven-fails/#comment-11 Jim Crews Fri, 20 Feb 2009 14:31:08 +0000 http://www.usableclicks.com/?p=221#comment-11 Sorry kevin - more let downs. You can see here in their <a href="http://www.superpages.com/bp/Oklahoma-City-OK/7Eleven-L2052484215.htm" target="_blank" rel="nofollow">yellowpages listing</a> that the number used in the ad is one of their actual listed numbers. Sorry kevin – more let downs. You can see here in their yellowpages listing that the number used in the ad is one of their actual listed numbers.

]]> http://www.usableclicks.com/2009/02/7-eleven-fails/#comment-10 Kevin Skobac Fri, 20 Feb 2009 13:13:12 +0000 http://www.usableclicks.com/?p=221#comment-10 Interesting story! I hope they're using a dedicated phone number for their online ads (which are acting as print ads). This way, they can track how many calls come in from out of state, and how many leads fall flat. It's ridiculous that 7-Eleven used digital media so poorly, and it's ridiculous that Yahoo! couldn't give them better support in doing a hyper-local digital campaign. Interesting story! I hope they’re using a dedicated phone number for their online ads (which are acting as print ads). This way, they can track how many calls come in from out of state, and how many leads fall flat. It’s ridiculous that 7-Eleven used digital media so poorly, and it’s ridiculous that Yahoo! couldn’t give them better support in doing a hyper-local digital campaign.

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