Comments on: Product Strategies to Stem the Erosion of Ad Rates http://www.usableclicks.com/2009/02/product-strategies-to-fight-the-erosion-of-ad-rates/ Tue, 10 Aug 2010 02:06:27 +0000 hourly 1 http://wordpress.org/?v=3.0 By: nike air max http://www.usableclicks.com/2009/02/product-strategies-to-fight-the-erosion-of-ad-rates/#comment-2683 nike air max Fri, 04 Jun 2010 05:56:14 +0000 http://www.usableclicks.com/?p=195#comment-2683 "Well , <a href="http://www.nikemaxsale.com" rel="nofollow">nike air max</a> the view of the passage is totally correct ,your details is really <a href="http://www.into321.net" rel="nofollow">into321</a> reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! “Well , nike air max the view of the passage is totally correct ,your details is really into321 reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!

]]> By: Mike Bohn http://www.usableclicks.com/2009/02/product-strategies-to-fight-the-erosion-of-ad-rates/#comment-9 Mike Bohn Thu, 19 Feb 2009 06:42:05 +0000 http://www.usableclicks.com/?p=195#comment-9 I agree Val, advertisers are certainly looking for greater efficiencies in this market. I do think though, that if a business can develop and refine a product that meets a specific user need, they'll attract a unique audience that can't be found elsewhere. I've found that if you can attract that kind of unique audience, the value is inherent, and surfaces through increased engagement, click-through, conversion rates etc. Networks tend to have a tougher time competing with that kind of relevance and effectiveness. I agree Val, advertisers are certainly looking for greater efficiencies in this market.

I do think though, that if a business can develop and refine a product that meets a specific user need, they’ll attract a unique audience that can’t be found elsewhere.

I’ve found that if you can attract that kind of unique audience, the value is inherent, and surfaces through increased engagement, click-through, conversion rates etc. Networks tend to have a tougher time competing with that kind of relevance and effectiveness.

]]> By: Val http://www.usableclicks.com/2009/02/product-strategies-to-fight-the-erosion-of-ad-rates/#comment-7 Val Wed, 18 Feb 2009 23:12:58 +0000 http://www.usableclicks.com/?p=195#comment-7 and advertisers want to pay those bargain bin prices, especially with the thinning media spends - it's hard to show the value of that premium inventory when you can get it elsewhere...at a lower cost... and advertisers want to pay those bargain bin prices, especially with the thinning media spends – it’s hard to show the value of that premium inventory when you can get it elsewhere…at a lower cost…

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