Comments on: Yahoo! Rich Ads for Search Misses the Point http://www.usableclicks.com/2009/02/yahoo-rich-ads-for-search-misses-the-point/ Thu, 03 Mar 2011 14:38:30 +0000 hourly 1 http://wordpress.org/?v=3.0 By: nike air max http://www.usableclicks.com/2009/02/yahoo-rich-ads-for-search-misses-the-point/#comment-2689 nike air max Fri, 04 Jun 2010 05:57:44 +0000 http://www.usableclicks.com/?p=252#comment-2689 "Well , <a href="http://www.nikemaxsale.com" rel="nofollow">nike air max</a> the view of the passage is totally correct ,your details is really <a href="http://www.into321.net" rel="nofollow">into321</a> reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! “Well , nike air max the view of the passage is totally correct ,your details is really into321 reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!

]]> By: Ricky http://www.usableclicks.com/2009/02/yahoo-rich-ads-for-search-misses-the-point/#comment-15 Ricky Wed, 25 Feb 2009 19:57:43 +0000 http://www.usableclicks.com/?p=252#comment-15 Agree as well, considering the pharma space with its challenges of changing their brand pages often to allow video content, this could allow them to provide video content without revising their deep linking, search copy or brand site often. But it comes down to dollars and cents. Agree as well, considering the pharma space with its challenges of changing their brand pages often to allow video content, this could allow them to provide video content without revising their deep linking, search copy or brand site often. But it comes down to dollars and cents.

]]> By: Dan http://www.usableclicks.com/2009/02/yahoo-rich-ads-for-search-misses-the-point/#comment-14 Dan Wed, 25 Feb 2009 16:13:24 +0000 http://www.usableclicks.com/?p=252#comment-14 @ Kevin- I completely agree the price terms need to be negotiated for this product to make sense. In this economic climate, there will certainly be discounts galore (who's pays rate card prices anyway) As far as 'poaching' organic clicks, I disagree here. This product allows for taking over the majority of real-estate on the SERP page and it's important to understand that organic results for branded terms usually send searches to the company homepage (ie, you are at the mercy of the search engine to determine your landing page with organic results). Paid Search and this product, allow you as an advertiser to control where the user is directed post-click. This could work for promotions, special events, sales, super bowl commercials, etc. Since they are positioning this product as a flat monthly fee, it shouldn't matter how many clicks are driven to this product or the organic results. I potentially see this working for movie studios that can negotiate multiple movies for a set fee. They could show trailers which would yield tremendous CTRs and user experience (for the engine) searching for these movie titles would be extremely strong. If they could somehow eliminate competitors from appearing all together for branded terms this might be something I'd be interested in. But again, this kinda defeats the almighty auction-based model that works oh so well... @ Kevin- I completely agree the price terms need to be negotiated for this product to make sense. In this economic climate, there will certainly be discounts galore (who’s pays rate card prices anyway)

As far as ‘poaching’ organic clicks, I disagree here. This product allows for taking over the majority of real-estate on the SERP page and it’s important to understand that organic results for branded terms usually send searches to the company homepage (ie, you are at the mercy of the search engine to determine your landing page with organic results). Paid Search and this product, allow you as an advertiser to control where the user is directed post-click. This could work for promotions, special events, sales, super bowl commercials, etc.

Since they are positioning this product as a flat monthly fee, it shouldn’t matter how many clicks are driven to this product or the organic results.

I potentially see this working for movie studios that can negotiate multiple movies for a set fee. They could show trailers which would yield tremendous CTRs and user experience (for the engine) searching for these movie titles would be extremely strong.

If they could somehow eliminate competitors from appearing all together for branded terms this might be something I’d be interested in. But again, this kinda defeats the almighty auction-based model that works oh so well…

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