http://www.usableclicks.com/2009/03/media-buyers-its-your-turn/ Thu, 03 Mar 2011 14:38:30 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.usableclicks.com/2009/03/media-buyers-its-your-turn/#comment-19 kevin Fri, 06 Mar 2009 15:37:51 +0000 http://www.usableclicks.com/?p=275#comment-19 This is great advice. I speak with website sales reps every day that are coming to me with relaxed rules and restrictions on buying, as well as cut rates. Previously, untouchable (due to cost) things like homepages are being sold half-day, or at steep discount if you have flexibility on which day you'd like to run. package deals can get you big discounts as well. Placements that used to require full sponsorship are now being opened up to smaller buys. Video inventory is now pacing with demand, allowing price on premium video to fall. This is the time to work with partners and push that you need more value for your spend. This is great advice. I speak with website sales reps every day that are coming to me with relaxed rules and restrictions on buying, as well as cut rates. Previously, untouchable (due to cost) things like homepages are being sold half-day, or at steep discount if you have flexibility on which day you’d like to run. package deals can get you big discounts as well. Placements that used to require full sponsorship are now being opened up to smaller buys. Video inventory is now pacing with demand, allowing price on premium video to fall. This is the time to work with partners and push that you need more value for your spend.

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