Comments on: The Era of 2-Way Communication With Media And Brands http://www.usableclicks.com/2009/03/the-era-of-2-way-communication-with-media-and-brands/ Thu, 03 Mar 2011 14:38:30 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Kevin Skobac http://www.usableclicks.com/2009/03/the-era-of-2-way-communication-with-media-and-brands/#comment-24 Kevin Skobac Mon, 09 Mar 2009 17:35:46 +0000 http://www.usableclicks.com/?p=285#comment-24 "12 Seconds", like "140 characters", requires such minimal commitment from consumers that it liberates them to just get a quick point out without stress. It's a great avenue for feedback, for ideas, etc. I would love to see brands ask "give us your 12 second thought" everywhere, even out in the world. I'd love to see one of the workers in Starbucks carry Flip cams and offer to record anyone's 12-second thought on the brand, on their store, etc - right as they're living the experience. “12 Seconds”, like “140 characters”, requires such minimal commitment from consumers that it liberates them to just get a quick point out without stress. It’s a great avenue for feedback, for ideas, etc. I would love to see brands ask “give us your 12 second thought” everywhere, even out in the world. I’d love to see one of the workers in Starbucks carry Flip cams and offer to record anyone’s 12-second thought on the brand, on their store, etc – right as they’re living the experience.

]]> By: Jim Crews http://www.usableclicks.com/2009/03/the-era-of-2-way-communication-with-media-and-brands/#comment-23 Jim Crews Mon, 09 Mar 2009 15:24:33 +0000 http://www.usableclicks.com/?p=285#comment-23 There is no denying the impact twitter has had on short form citizen hyper-journalism as well as providing a dead simple (and free) way for brands to interact with consumers. How do the short form and mobile video services get involved from a brand perspective? Does Kelloggs have cereal eaters upload 12seconds.tv clips on what topping they like most on their morning cereal? There is no denying the impact twitter has had on short form citizen hyper-journalism as well as providing a dead simple (and free) way for brands to interact with consumers. How do the short form and mobile video services get involved from a brand perspective?

Does Kelloggs have cereal eaters upload 12seconds.tv clips on what topping they like most on their morning cereal?

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