Revver Wake Up

April 11, 2009 – 2:23 pm | by Jim Crews
revver-failed

Online video. Facebook. Twitter. The Internet. It’s no secret that these digital communication tools often puzzle brands. Mostly for good reason, as consumers are sharing, talking and connecting in ways never before seen. The number of tools marketers have access to is growing everyday. Online video is basically old hat compared to some of the new tools; load it up, tag it, and post it on a number of video networks. So, imagine my surprise when a video for one of our properties, a diet & health website, got a rejection notice for a very basic video recap of the latest episode of The Biggest Loser tv show.

Oops. Your video “Coleen Skeabeck Presents Biggest Loser Recap Season 7 episode 14″ was rejected because it contains a written, spoken, or implied message soliciting the viewer to click the ad at the end, which is in violation of this section of our Member Agreement.

After the jump is a screen shot of the video where Coleen says “Don’t forget to check us out on Twitter” with a Twitter url in the lower third.

revver-wake-upWe have no outside advertising, we aren’t even advertising another video source. We are simply saying check out the Twitter feed. I am hoping that this was just an oversight on Revver’s part. If they want to continue to attract more publishers to their platform they have to embrace cross promotion. Our Twitter promotion in no way infringes on their ability to sell ads against our videos, and the banner isn’t even clickable.

View the entire offensive (and generally boring if you don’t follow the reality weight loss show) video here on YOUTUBE.

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  • Interesting, isn't it. So many people put their videos online and then embed them in pages with links, telling people to click the link. But YOU were upfront with a link, even if not commercial, and they wouldn't display you. Go figure.

    Charlie Seymour Jr
    Blog - http://bit.ly/24eYTO
  • We don't use Revver specifically. We try to blanket the video networks for maximum coverage for our originally produced content. Revver does things a bit different with revenue sharing with partners but if that means sacrificing other branded channels, its clearly not worth it.
  • Kevin Skobac
    I'm curious - why do you use Revver over other options? What do you get as a content producer, brand, and advertiser? I can't remember seeing someone use them in a while.
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