Usable Clicks

McDonalds Early Risers Campaign Made Me Smile

From k.b.skobac.com

When I jumped over to Digg this morning a new McDonalds campaign was being displayed displayed:

Check out this morning’s early risers:
Stories so fresh they’re not on the homepage yet

It’s nothing flashy, but it’s clever enough that it made me smile, and even made me consider going downstairs to get an Egg McMuffin.  And really, that’s all it needed to do.

post-script: I do seem to have an infatuation with advertising on Digg lately- they just seem to be making real progress with campaigns that fit for their audience