Last night the UsableClicks guys dropped in at the Boxee meet-up at Webster Hall. We killed two hours with a thousand other Boxee fans (if you don’t know what it is, think of it as a complete entertainment portal for your Apple TV or computer that pulls in web content like Hulu in a Tivo-like format) learning about the new upcoming features and listening to the intense Q/A from the audience. Why do we do it? Why do we kill hours on end learning about products that only a relative handful of people use, that right now has minimal, if any, opportunities to leverage for marketing? (more…)
Today Yahoo! came into the agency to talk about their new Rich Ads platform. It’s still in private beta, but you can see a few campaigns live now by searching for Pepsi, Victoria Secret Pink, or Esurance. By buying into the Rich Ads platform, you are guaranteed the top placement for a handful of your brand terms. Within that new Rich Ad placement you can add: a) click-to-play video or images, b) deep-link to multiple places on your campaign website, and c) offer custom search boxes or form submissions.
All of this might sound pretty good, right? so why is my first instinct to declare this a failed offering? (more…)
AdAge has published a list of the 150 Top Media and Marketing Blogs as ranked by averaging a variety of 3rd party scores from resources such as Technorati (which tracks inbound links), Alexa (which tracks traffic), and BlogLines (subscriber counts). The list is a treasure trove (more…)
I am a Senior Strategist at SS+K. I handle digital & social media strategy for a number of clients. I also keep a personal blog here. View Kevin Skobac's profile
Last night the UsableClicks guys dropped in at the Boxee meet-up at Webster Hall. We killed two hours with a thousand other Boxee fans (if you don’t know what it is, think of it as a complete entertainment portal for your Apple TV or computer that pulls in web content like Hulu in a Tivo-like format) learning about the new upcoming features and listening to the intense Q/A from the audience. Why do we do it? Why do we kill hours on end learning about products that only a relative handful of people use, that right now has minimal, if any, opportunities to leverage for marketing? (more…)
View Kevin Skobac's profile