Learning Strategic Blogging From Chris Brogan

Wednesday, July 22nd, 2009

Famed marketing blogger Chris Brogan recently published a fantastic piece where he illustrates how brands need to approach social media programs with clearly defined objectives, strategies, and tactics to see success. In his post, he maps out 8 examples of strategic blogging, from objective through to tactics. Chris’s post isn’t designed to be the end-all be-all of blogging strategy, but it’s a great starting point to understanding how blogging can be used to accomplish specific objectives. Brands need to think deeply about what types of social media programs they should engage in to reach their objectives, and lay out game plans for the program. And if blogging is one of the initiatives, then Brogan’s article is a strong starting point – thanks Chris!

Below I’ve created a chart that lays out Chris’s sample strategic blogging framework in easily digestible form, but make sure to check out his article for deeper insights:

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