Good Advertising is Content Part 2: Digg Content Ads
Monday, October 12th, 2009
While brand teams are working harder to make their advertising valuable content for their potential consumers, social media sites are working to turn their social media content into valuable advertising. Sites like Digg that harvest user generated content have historically found advertising challenging because the unpredictable nature of the user contributions; Digg’s new ad format Digg Content Ads is solving for this, though, by letting brands curate historical articles into a topical banner ad that is a win for everyone involved. (more…)
Tags: content advertising, digg, social media, user generated content
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