Yahoo! Rich Ads for Search Misses the Point
Wednesday, February 25th, 2009
Today Yahoo! came into the agency to talk about their new Rich Ads platform. It’s still in private beta, but you can see a few campaigns live now by searching for Pepsi, Victoria Secret Pink, or Esurance. By buying into the Rich Ads platform, you are guaranteed the top placement for a handful of your brand terms. Within that new Rich Ad placement you can add: a) click-to-play video or images, b) deep-link to multiple places on your campaign website, and c) offer custom search boxes or form submissions.
All of this might sound pretty good, right? so why is my first instinct to declare this a failed offering? (more…)
Tags: cpc, display, pepsi, rich ads, search, victoria secret pink, yahoo
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