Usability, Everyone Get Involved
Friday, March 27th, 2009
Usability and user experience aren’t words that typically make their way into a media professional’s daily routine. It’s an activity reserved for UX and design teams and is something most media professionals take for granted, both buyers and publishers. Although the skill sets of UX and media professionals are on opposite extremes, design and user experience dramatically dictate campaign performance. Anything that can swing conversion rates, page views per visit, and overall engagement with the brand should be discussed with as many stake holders as possible.
When creating microsite campaigns, direct response campaigns, brand engagement campaigns, and even banners there are a few tips that I picked up at at the UX Team of One panel at the 2009 SXSW interactive conference. The talk and examples were largely aimed at UX professionals but were alarmingly relevant to the entire project team, from developer to media supplier.
Tips and embedded presentation slides after the jump…
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