When I jumped over to Digg this morning a new McDonalds campaign was being displayed displayed:
Check out this morning’s early risers:
Stories so fresh they’re not on the homepage yet
It’s nothing flashy, but it’s clever enough that it made me smile, and even made me consider going downstairs to get an Egg McMuffin. And really, that’s all it needed to do.
post-script: I do seem to have an infatuation with advertising on Digg lately- they just seem to be making real progress with campaigns that fit for their audience
While brand teams are working harder to make their advertising valuable content for their potential consumers, social media sites are working to turn their social media content into valuable advertising. Sites like Digg that harvest user generated content have historically found advertising challenging because the unpredictable nature of the user contributions; Digg’s new ad format Digg Content Ads is solving for this, though, by letting brands curate historical articles into a topical banner ad that is a win for everyone involved. (more…)
I am a Senior Strategist at SS+K. I handle digital & social media strategy for a number of clients. I also keep a personal blog here. View Kevin Skobac's profile
View Kevin Skobac's profile