Many marketers are very familiar with popular white label social networking provider Ning, and rightfully so. Ning has made it incredibly easy to build your own fully functioning social network in minutes for free. Since its inception Ning has been a popular recommendation to clients as a free & easy way to build a private community. However, this week Ning made the controversial announcement that it will soon be turning off their free offering. Existing accounts will eventually be required to transition to a paid offering. In preparation for this, we wanted to help lay out some options for brands. (more…)
Today has been a big day for Facebook. In the last few hours we’ve learned that Facebook will open up its news feed stream so 3rd parties can integrate reading and writing content from Facebook directly into 3rd party applications. We’ve also learned that Facebook will begin accepting OpenID log-in; soon you will be able to log-in to Facebook with your AIM or Yahoo ID info (for example). Shortly after Facebook’s news, 3rd party developers such as Seesmic and Xobni made announcements that they will integrate the Facebook stream into their desktop applications. All of this means users will now be able to fulfill many of their Facebook cravings without actually going to Facebook.com. Along with Facebook Connect, we can see a clear vision of the social web being architected by Facebook, one that fully embraces decentralization and lets us exist as social entities with our Facebook identities as we live out across the web digital ecosystem. (more…)
I am a Senior Strategist at SS+K. I handle digital & social media strategy for a number of clients. I also keep a personal blog here. View Kevin Skobac's profile
Many marketers are very familiar with popular white label social networking provider Ning, and rightfully so. Ning has made it incredibly easy to build your own fully functioning social network in minutes for free. Since its inception Ning has been a popular recommendation to clients as a free & easy way to build a private community. However, this week Ning made the controversial announcement that it will soon be turning off their free offering. Existing accounts will eventually be required to transition to a paid offering. In preparation for this, we wanted to help lay out some options for brands. (more…)
View Kevin Skobac's profile