Over at the DraftFCBlog I have a new post up all about how to be a savvy marketer you need stop simply reading about new products & services like Twitter and Foursquare and you need to jump in and experience them for true insights:
It’s clear to everyone that old world disruption advertising models have a smaller role in the future of marketing. As advertisers we need to be able to know how to engage with our audiences in meaningful and valuable ways. The only way we can do this is if we invest real time in experiencing and learning the new media landscape. We need to stop asking what tweets are or why someone just became “mayor of the 33rd & 5th street Starbucks.” We need to sign up for these new and unusual (or possibly scary or stupid) products and services, or we’ll be left behind.
Read the post and let us know what you think. Are you jumping in?
Over the last few months we at UC have been testing Foursquare, a mobile social network that launched at SXSWi in March. Foursquare is the latest in mobile social networking, following in the vein of Dodgeball (created by the same founders years earlier), Loopt, Brightkite, and many others. Before Foursquare, I had not yet played with a mobile social network; rather, I had been satisfied with signing on to Facebook via my phone to keep up on what my friends are doing. As I’ve spent some time with Foursquare, however, it’s become more clear to me how useful and valuable mobile-specific features are. This doesn’t necessarily mean the social network features have to be designed for the phone, rather the content has to leverage and contribute to the power of movement and location.
To be clear, I’m not evaluating foursquare itself. It’s certainly in it’s infancy, and unless you’re on an iPhone using their iPhone app (I have an Android phone), it relies on a WAP site that is not all that impressive. However, the basic elements that are being developed are engaging, addictive, and very useful. (more…)
Last night the UsableClicks guys dropped in at the Boxee meet-up at Webster Hall. We killed two hours with a thousand other Boxee fans (if you don’t know what it is, think of it as a complete entertainment portal for your Apple TV or computer that pulls in web content like Hulu in a Tivo-like format) learning about the new upcoming features and listening to the intense Q/A from the audience. Why do we do it? Why do we kill hours on end learning about products that only a relative handful of people use, that right now has minimal, if any, opportunities to leverage for marketing? (more…)
I am a Senior Strategist at SS+K. I handle digital & social media strategy for a number of clients. I also keep a personal blog here. View Kevin Skobac's profile
Last night the UsableClicks guys dropped in at the 
View Kevin Skobac's profile