Google Video View: Insights into Obama Marketing and Learning About Google Video Products

Sunday, March 15th, 2009

We at UsableClicks jump on any change we get to attend conferences and panels, learn about new technologies, and take every opportunity to stay on the cutting edge.  This weekend Jim and Mike headed to SXSW Interactive (follow their notes via Twitter @usableclicks), and yesterday I attended Google Video View, a presentation held inside the Google Sales office.  The Video View presentation was split in two parts.  

Part 1: Obama Marketing Campaign Insights
The first was a keynote speech by Jim Margolis, senior advisor to the Barack Obama campaign.  Much of his hour was spent showing commercial spots, but the message was always the same.  The Obama campaign was a focused marketing effort that laid out and never wavered from their strategic imperatives, their primary tactics, and their brand message.  Their insight into the market (the US population soon to elect a new president) and their dedication to a plan they believe would work paid off, and Obama was elected.
 
Obama Marketing Campaign in Short (more…)

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