Case Study: Joffrey’s Coffee 2.0
Tuesday, February 10th, 2009
Several months ago I read on a blog about an opportunity to test a new brand of coffee and give feedback on it before it went into market. As a mild coffee addict and increasing coffee snob, I jumped on the opportunity. I took a survey of my coffee drinking habits, gave over my address, and eventually received a packet of coffee in the mail: Joffrey’s Java Beta Test. At the time I thought of it as a random taste testing opportunity, ignoring all the signs that I was part of an elaborate and precise marketing scheme to spread the name of a relatively unknown coffee brand. Now, long after I burned through the coffee I stumbled across the very interesting story behind Joffrey’s Java Beta Test:
Tags: coffee, java beta test, joffrey's, product launch
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