Usable Clicks

Why do we waste our time (and why you should do the same)

Last night the UsableClicks guys dropped in at the Boxee meet-up at Webster Hall. We killed two hours with a thousand other Boxee fans (if you don’t know what it is, think of it as a complete entertainment portal for your Apple TV or computer that pulls in web content like Hulu in a Tivo-like format) learning about the new upcoming features and listening to the intense Q/A from the audience. Why do we do it? Why do we kill hours on end learning about products that only a relative handful of people use, that right now has minimal, if any, opportunities to leverage for marketing? (more…)

Tags: boxee, foursquare, marketing, media, outside.in, Trends, twitter

Posted in News, Trends | Comments

The Era of 2-Way Communication With Media And Brands

Over the last year there has been an increased focus on brand’s needs to openly embrace the consumer.  Brands that have fostered an open dialogue with their audience, have been celebrated as understanding the culture shift and stepping into the modern times of marketing, while brands that continue to dictate to their audience and ignore the feedback have been demonized as likely to fail in the long run.

There is a lot to be said about the best methods for brands to embrace social media and making the transition to consumer-friendly communication, but right now I am interested in taking a look at what caused the culture shift itself.  

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Tags: 2-way communication, brand identity, content producers, marketing, social media

Posted in Trends | Comments