Why do we waste our time (and why you should do the same)

Wednesday, March 25th, 2009

Last night the UsableClicks guys dropped in at the Boxee meet-up at Webster Hall. We killed two hours with a thousand other Boxee fans (if you don’t know what it is, think of it as a complete entertainment portal for your Apple TV or computer that pulls in web content like Hulu in a Tivo-like format) learning about the new upcoming features and listening to the intense Q/A from the audience. Why do we do it? Why do we kill hours on end learning about products that only a relative handful of people use, that right now has minimal, if any, opportunities to leverage for marketing? (more…)

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