Usable Clicks

Corporate Social Responsibility & Social Media (Social Media Week Panel Discussion Recap)

Panelists: Deb Berman [JustMeans], Bonin Bough [PepsiCo & Pepsi Refresh Project], Virginia Miracle [Ogilvy PR], Chrysi Philalithes [(RED)]

As part of Social Media Week in New York City I attended a panel discussion on “Putting the Social in Corporate Social Responsibility”. The most significant take-away for me was that Corporate Social Responsibility needs to be more than a marketing tactic; rather consumers expect CSR to be fundamental in the culture of modern brands: (more…)

Tags: (red), corporate social responsibility, csr, pepsi, social media week

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Yahoo! Rich Ads for Search Misses the Point

Today Yahoo! came into the agency to talk about their new Rich Ads platform. It’s still in private beta, but you can see a few campaigns live now by searching for Pepsi, Victoria Secret Pink, or Esurance.   By buying into the Rich Ads platform, you are guaranteed the top placement for a handful of your brand terms.  Within that new Rich Ad placement you can add: a) click-to-play video or images, b) deep-link to multiple places on your campaign website, and c) offer custom search boxes or form submissions.

All of this might sound pretty good, right? so why is my first instinct to declare this a failed offering? (more…)

Tags: cpc, display, pepsi, rich ads, search, victoria secret pink, yahoo

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