Seamless Web’s Not So Web Promotion
Wednesday, February 4th, 2009
Seamless Web's Free Coffee Promotion
Outside of a few twitters and IMs I, Surprisingly, didn’t see much chatter about the the latest promotional campaign by Seamless Web. For those of you who are lucky enough to live in a area covered by the online food delivery service, you know them by their off-beat emails and promotional efforts as well as being a very addictive step in the evolution of an even lazier form of food delivery.
When companies that typically do business off the web do something clever online the effort never fails to get coverage across a number of sites. This isn’t to say that all executions are smart or make sense, as much as I am an evangelist for online media – it will probably never make sense for Quaker Oats to build a social network or setup a facebook fan page (there is a chance it already has one). It seems that it would only be fair that there should be similar coverage for the inverse situation (online company doing something clever offline). Although there is a number of cases that get press, mostly godaddy superbowl ads and the occasional search cross promotion, we don’t get too many examples as the cost difference of media/production and lack of hard analytics keeps most online companies away.
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