Usable Clicks

15 Insights from the Social Media Boot Camp

On Tuesday I attended Social Media Boot Camp, a half day conference put together by SocialMedia.com, with the focus on actionable social media thinking. I was looking forward to the conference specifically because Fred Wilson and Ian Schafer would both be speaking there, but virtually all of the presenters did a great job at delivering case studies and strategic thinking that made the 4 hours incredibly worthwhile. Lately I’ve been seeing collective communal intelligence around social media take a step forward beyond the initial chaos of social media to moving towards deeper understanding and more defined courses of action. For the benefit of the UsableClicks community, here are 15 key insights and themes that were discussed at the Social Media Boot Camp: (more…)

Tags: Facebook, fred wilson, google, ian schafer, marketing, search, seth goldstein, social media, social media strategy, socialmedia.com, Strategy, twitter

Posted in Strategy | Comments

Yahoo! Rich Ads for Search Misses the Point

Today Yahoo! came into the agency to talk about their new Rich Ads platform. It’s still in private beta, but you can see a few campaigns live now by searching for Pepsi, Victoria Secret Pink, or Esurance.   By buying into the Rich Ads platform, you are guaranteed the top placement for a handful of your brand terms.  Within that new Rich Ad placement you can add: a) click-to-play video or images, b) deep-link to multiple places on your campaign website, and c) offer custom search boxes or form submissions.

All of this might sound pretty good, right? so why is my first instinct to declare this a failed offering? (more…)

Tags: cpc, display, pepsi, rich ads, search, victoria secret pink, yahoo

Posted in Executions, News | Comments