Corporate Social Responsibility & Social Media (Social Media Week Panel Discussion Recap)
Monday, February 8th, 2010Panelists: Deb Berman [JustMeans], Bonin Bough [PepsiCo & Pepsi Refresh Project], Virginia Miracle [Ogilvy PR], Chrysi Philalithes [(RED)]
As part of Social Media Week in New York City I attended a panel discussion on “Putting the Social in Corporate Social Responsibility”. The most significant take-away for me was that Corporate Social Responsibility needs to be more than a marketing tactic; rather consumers expect CSR to be fundamental in the culture of modern brands: (more…)
Tags: (red), corporate social responsibility, csr, pepsi, social media week
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