Is All Talk Really Good Talk?
Monday, February 2nd, 2009
There is an often cited theory that “all press is good press”, or in the course of advertising – if you get them talking, it’s good no matter what. Well the day after the Super Bowl, when advertisers spent upwards of $3 Million per :30 second spot on commercials in the hopes that just about everyone in the country either sees or hears about the brand, that statement is worth reconsidering.
Take GoDaddy for an instance. I’ve heard a lot of people tell me that they hate the GoDaddy commercials, either because they’re inappropriate, or because they don’t even offer any information about the product. But at the same time, just about everyone can only name one domain registrar – and it’s pretty obvious which one that is. The worse the GoDaddy Super Bowl spot each year is, the quicker it gets censored by the broadcast station, the more people rush to GoDaddy.com, whether they like the spots or not. A no-name brand in a non-informed field can leverage the “all press is good press” to it’s fullest. (more…)
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